Earlier this year, Pernod Richard’s Havana Club partnered with Daily Paper on a capsule clothing collection and talent contest.
Havana Club has now released a documentary capturing the launch of it’s custom clothing line and the European artists who partnered on the campaign for it’s soundtrack, apparel and visuals.
The Creative Workhouse competition fully immersed talented Cuban artist with the Havana Club/Daily Paper retail campaign. Four winners were selected, and the documentary follows three of them throughout the creative process.
You can watch the documentary below:
For further reading: https://www.thespiritsbusiness.com/2019/06/havana-club-reveals-creative-workhouse-documentary/