Malibu Rum recently announced its latest addition to the Malibu Sensations portfolio, Malibu Pineapple Upside Down Cake. Malibu says their latest indulgent creation can be served as a shot, mixed with fruit juices or even blended with ice cream.
Look for Malibu Pineapple Upside Down Cake marketing to soon appear via digital channels including social media and traditional advertising. This will be followed by in-store advertising and sampling to build awareness of this new expression. Bottled at 42 proof (21% ABV), Malibu Pineapple Upside Down Cake will be released nationally in 750ml and 1L sizes with an MSRP of $14.99/750ml.
“We are very excited to introduce Malibu Pineapple Upside Down Cake to consumers…We’re continuing to see that consumers enjoy drinking confectionery, indulgent-flavored liqueurs as a way to discover new taste sensations that elevate their social experiences and fuel their fun. Malibu Pineapple Upside Down Cake is a distinct and delicious solution to help them do just that.” – Jennifer Gordon, Brand Director for Malibu