Malibu launches new ‘indulgent dessert-themed drinks’ Malibu Sundae and Malibu Swirl

Malibu_Sundae_Swirl_Large_001I found these two on the shelf of my local Total Wine today. I skipped buying the 750ml bottles in favor of a couple of mini-bottles instead. I’m not a huge fan of flavored rums (“Leave that to Vodka” is what I say) but I did want to try them. Look for a review shortly; I have a feeling these are “summer flavors” that won’t be around long.

From maliburumdrinks.com:

MALIBU Sundae

It’s time to have your Sundae and drink it too! We dipped Malibu Coconut rum into rich chocolate to bring you a classic treat, MALIBU Sundae. The rich smell of chocolate and coconut is irresistible. With Malibu Sundae blend cool ice cream drinks that you can treat yourself with any day of the week. Don’t forget the whipped cream!

MALIBU Swirl

Fresh strawberries, whipped cream and coconut make a delicious combination that tastes like a treat with every sip of Malibu Swirl. It’s blended the Malibu way, with a hint of coconut, a dash of summer and a full of good times. Have dessert anytime with chilled strawberries and fluffy whipped cream. Malibu Swirl is a treat in every bottle.

Pernod Ricard press release:

Today, Malibu®, the number one selling Caribbean Rum with coconut liqueur, announces the launch of two indulgent dessert-flavored additions to the Malibu family marking the brand’s debut into the confectionary spirits segment. Malibu Sundae combines the brand’s signature coconut taste with the tempting flavor of chocolate ice cream while Malibu Swirl pairs the flavor of coconut with the delightful taste of strawberries and cream.

The indulgent dessert flavors of our past have quickly become favorites of adult consumers, 21 and older, which has resulted in the explosive growth of the confectionary spirits segment – +58% in the past two years. The May in-market arrival of Malibu Sundae and Malibu Swirl addresses the increasing demand for these nostalgic flavors.

“We are excited to be entering the growing confectionary segment,” said Lisa McCann, Brand Director for Malibu, Pernod Ricard USA, “It is where we expect to see significant growth going forward. Malibu Sundae and Malibu Swirl are set to capitalize on this growth and deliver two entirely new ways to experience the brand.”

Malibu is supporting the launch of Malibu Sundae and Malibu Swirl with an aggressive digital and social media marketing plan as well as retail activation aimed at generating interest and trial among socially active consumers looking to enhance their experiences. A summer visual campaign will feature indulgent dessert-themed drink ideas.

Malibu Sundae, and Malibu Swirl, 21% ABV will be available in 1L, 750ml, and 50ml sizes and will retail for a suggested price of $14.99/750ml.

Visit www.malibu-rum.com for great Malibu Sundae and Malibu Swirl drink recipes.

One Response

  1. jessie s lashley
    jessie s lashley at |

    I still think that Malibu lime was the best. I would give anything for a bottle.

    Reply

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