Using hand selected crops of organic Queensland sugarcane our rum is produced from the free run of the first pressings and blended with pristine waters from the tropical rainforest of the far north, making this the purest rum in the world. An extraordinarily smooth rum offering fresh and enticing flavours. Complex nuances in flavour and creation create a fantastic new rum experience demanding attention.

Brand story

South Sea Rum celebrates all the brave souls who have plied the treacherous Southern waters to deliver Australia’s abundant natural gifts to the world. This brand is aimed at a target audience wishing to aspire to great rewards. Strong, articulate branding reflecting luxury and exclusivity, South Sea is that reward.