Southern Glazer’s Wine & Spirits (SGWS), the largest alcohol distributor in the United States, announced their investment in Reserve Bar through their Southern Glazer’s Ventures. Their level of investment was not announced but the partnership will benefit producers with a three-tier-compliant platform for marketing and delivering their products directly to consumers.
Reserve Bar is a primary player in online spirit delivery selling premium and luxury spirits. Reserve Bar is not a licensed spirits supplier, wholesaler or retailer but instead connects drinkers with fully licensed outlets.
Reserve Bar specializes in new products, limited editions, special releases, and cocktail support and bundles and other merchandise and giftware.
With the investment, SGWS can connect alcohol brands with consumers searching online for luxury and premium spirits with direct delivery.