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The Rum Trader

Velier Rums Land In The USA!

The Rum Trader, February 12, 2018February 12, 2018

Monday, February 5th, was a dream day for rum nerds across the United States. Many of the world’s foremost rum authorities gathered in the Brooklyn’s Dumbo Loft to celebrate the arrival of Velier rums to the United States.

Photo by Ian Burrell, The Rum Ambassador
Luca Gargano, Head of Velier (Photo by Ian Burrell, The Rum Ambassador)

Velier offerings, available throughout Europe, have long been high on the list of American rum aficionados. For 70 years Velier, headquartered in Italy, has been importing and exporting the world’s top spirits. Since the early 1980s, company head Luca Gargano has built strong ties with the world’s top rum producers. Their offerings run the gamut of top-quality, aged rums. From single-vintage rums, barrel-proof rums, extreme-aged rums and specialty releases, Velier has earned the reputation for dealing in only the best rums.

According to Wayne Curtis, noted spirits writer, “Vellier is taking a dual approach in educating, starting with the trade, then working to make the styles of rum more accessible to consumers.”

To sell High End/Super/Ultra Premium rums in America, Velier needs to work with industry professionals and convince them to identify artisan rums among the world’s top spirits. For consumers, they should not expect to see Velier releases in every corner liquor store across the country. No, Velier specialty and limited releases will only find their way into the country’s finest bars and retailers.

VELIER ~ A NEW WIND BLOWS IN THE RUM WORLD

During the release, Velier displayed a number of their spectacular rums:

Photo by Daniele Biondi, International markets Developer at Velier
The much sought after “Pure Single Rum” Habitation Velier offerings (and their amazingly informative labels) (Photo by Daniele Biondi, International Markets Developer, Velier)
Photo by Daniele Biondi, International markets Developer at Velier
Clairin Rums, The Spirit of Haiti (Photo by Daniele Biondi, International Markets Developer, Velier)
Photo by Daniele Biondi, International markets Developer at Velier
Specialty releases from Caroni (Trinidad) and Foursquare (Barbados) (Photo by Daniele Biondi, International Markets Developer, Velier)
Photo by Daniele Biondi, International markets Developer at Velier
Caroni Vintage Rums (Trinidad), Enmore & Diamond Demarera Rums (Guyana) & Mount Gilboa (Barbados) (Photo by Daniele Biondi, International Markets Developer, Velier)
Photo by Daniele Biondi, International markets Developer at Velier
Valier works with 15 distillers in several locations, including Trinidad, Guyana, Jamaica, Barbados, and Marie-Galante (Photo by Daniele Biondi, International Markets Developer, Velier)

The Rum Ambassador, Ian Burrell, shared video from the launch:

https://www.facebook.com/ianavburrell/videos/575548779463017/

Velier
Website: http://www.velier.it
History of Velier Rums: http://thelonecaner.com/velier/
Facebook: https://www.facebook.com/velier.genoa/
Instagram: https://www.instagram.com/velierspa/?hl=en
Twitter: https://twitter.com/VelierSpa

Caroni Clairin Diamond Mount Gilboa News Velier

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