St. Croix-based Captain Morgan has expanded it’s portfolio by entering the infused-rum market with the introduction of three new flavors: Captain Morgan Pineapple, Captain Morgan Coconut, and Captain Morgan Grapefruit.
Available nationally, Captain Morgan’s blends natural flavors with their Captain Morgan White Rum at 70 proof (35% ABV). Carrying a suggested retail price of $15.99/750ml, Captain Morgan’s infused rums are five times distilled and produced using fine cane molasses.
These flavors are the newest additions to the Captain Morgan family which includes Captain Morgan Original Spiced, Captain Morgan Black Spiced, and Captain Morgan White.
This summer, we’re looking for consumers to flip over their hammocks and have a little fun with their mojitos and daiquiris by enjoying our new pineapple, coconut and grapefruit extensions. After last year’s successful launch of Captain Morgan White Rum, we wanted to expand our offerings in the category. These flavors allow adult fans to diversify their cocktails, providing them with a taste of the Caribbean no matter where they may be responsibly enjoying our products. – Dan Kleinman, Vice President of Marketing, Rums for Diageo North America
To launch their new expressions, Captain Morgan is bringing these flavors to music festivals, pool parties and summertime spots across the country.
With these new flavors, Captain Morgan’s suggests a few twists on classic rum cocktails:
The Pina Thunder
1.5 oz. Captain Morgan Pineapple Rum
.5 oz. Lime juice
1 oz. Cream of coconut
.5 oz. Coconut water
.5 oz. Pineapple juice
Directions: Combine all ingredients with ice in a blender and mix.
The Shark Puncher
9 oz. Captain Morgan Coconut Rum
9 oz. Orange juice
3 oz. Ruby red grapefruit juice
6 oz. Cranberry juice
Directions: Combine all ingredients in a pitcher and stir.
From Dusk Til Daiquiri
1.5 oz. Captain Morgan Grapefruit Rum
.75 oz. Fresh lime juice
.75 oz. Simple syrup
1 Scoop of ice
Directions: Combine all ingredients and add ice.