Cruzan Introduces Blueberry Lemonade Rum

This week Cruzan Rum introduced Cruzan Blueberry Lemonade Rum to its flavored rum portfolio. Launching nationally, their new flavor blends Cruzan White Rum with the essence of blueberries and vibrant citrus lemonade to create a unique “fresh fruit” spirit. It is made from natural ingredients including cane molasses and tropical rainwater using their unique five-­column distillation process to create a clean tasting, high quality rum.

Cruzan continues to be a leader in the rum category and we see the demand for refreshing rum drinks continue to grow. This year, we created a new rum that would appeal to our loyal fans and new rum drinkers looking for a fun flavor option. The combination of Cruzan Rum with sweet blueberries and fresh lemonade makes this perfect for anyone looking to create a refreshing cocktail that captures the spirit of the season. – Brendan Lynch, Senior Director of Rum & Cordials at Beam Suntory

Cruzan recommends enjoying its newest flavor in an ice cold cocktail while embracing Cruzan’s “Don’t Hurry” mindset, which encourages rum fans to take the time to sit back, relax and savor every sip. In addition to the signature cocktails provided below, Cruzan Blueberry Lemonade Rum also mixes well with fruit juices, iced tea and more.

Cruzan Blueberry Lemonade Rum is now available with a suggested retail price of $14.99 per 750 mL bottle. It joins the Cruzan portfolio of rums that include Cruzan Single Barrel, Cruzan Estate Diamond Aged Dark Rum, Cruzan Estate Diamond Aged Light Rum, Cruzan Black Strap Rum, Cruzan Aged Dark Rum, Cruzan Aged Light Rum, and 14 flavored rums infused with natural flavors, such as peach, coconut, key lime and strawberry.

Cruzan Blueberry Lemonade Cooler
2 parts Cruzan® Blueberry Lemonade Rum 3/4 part Fresh Grapefruit Juice
1 small pinch Sea Salt Club Soda

Preparation: Combine rum, grapefruit juice and salt over ice in a shaker. Shake vigorously for 10 seconds. Double strain into a glass over ice and top with club soda. Garnish with a twist of lemon peel.

Cruzan Caribbean Dream
1 1/2 parts Cruzan® Blueberry Lemonade Rum 1/2 part Fresh Lime Juice
1/2 part Cream

Preparation: Combine all ingredients over ice in a cocktail shaker. Shake vigorously for 10 seconds and double strain into a fluted shot glass. Garnish with freshly grated cinnamon and a speared Maraschino cherry.


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