Blackheart Playboy Edition carries a “Seduction in a Bottle” tagline and label art featuring a sexy, pirate pin-up girl. The new Blackheart Playboy Edition will be a bold, 93-proof spiced rum that is “smooth to the tail end.”
Blackheart Playboy Edition will be supported with advertising and promotion through Playboy’s leading platforms, including a full-page insertion in Playboy magazine, digital appearances on Playboy.com and Playboy social media, and key event activations such as a Halloween party at Playboy’s newest hotspot, Bar Fifty Three on the infamous Sunset Strip in West Hollywood, CA. Moreover, a series of Playboy.com videos will be shot featuring 2015 Playmate of the Year Dani Mathers, to be released throughout the month of October. The limited release bottle will also be supported in stores with a Blackheart Playboy Bunny display, bottle neck hanger and other materials.
This is a unique twist on a great product that will play well with the core fans of both Playboy and Blackheart. We are excited by the opportunity to expand our partnership with Playboy and enhance our marketing efforts in a way that benefits both brands. – Hannah Venhoff, Blackheart Brand Manager
Blackheart Spiced Rum has seen double-digit sales growth since it was released by Heaven Hill Brands in 2010.
