The Rolling Stone’s have partnered with Universal Music Group and Socio Ventures to release Crossfire Hurricane Caribbean Rum. It rum, bottles at 40% ABV (80 proof) is a blend of rums aged up to 5 years sourced from Jamaican, Barbados, and Dominican Republic. It will be released in early 2024 and will be available online for $37.
The band’s interest in rum dates to their time spent in Kingston, Jamaica recording in the 1970s. The rum’s name is inspired by lyrics from the band’s song, “Jumpin’ Jack Flash”.
In 2013, The Rolling Stones marked their 50th Anniversary as a band partnering with Crystal Skull Vodka to release a limited-edition collector’s box.