November 14, 2013
New 7 Sirens redefines the rum experience with smooth flavors and an exciting contemporary approach to the rum category
(November 14, 2013) PORTLAND, Ore. – Your mojito is about to get a whole lot better. Introducing 7 Sirens White Rum, a super premium white rum that brings a new quality and elegance to the spirits category. With an exceptionally smooth and creamy flavor and developed with craft cocktails in mind, 7 Sirens is available now in Oregon and will be rolling out across the United States over the next 12 months.
Portland-based Founder and CEO William Oben is a wine and food connoisseur with 12 years of experience in the wholesale wine business. A native of Puerto Rico, where rum is the national spirit, Oben, believed that the time had come for a better rum. He spent two years researching and tasting rums to achieve his dream of a super premium, single origin rum using the craft production techniques seen in comparable spirits such as whisky and tequila. He travelled to the Caribbean to discover and hone the 7 Sirens recipe and found Trinidad to be the perfect collaborator.
“Through my experience in the wine and spirits business, I always felt like there was opportunity to change the way rum is crafted and perceived,” explains Oben. “7 Sirens does just that. It’s smoother, cleaner and more nuanced than any other rum I’ve tried. It’s memorable on its own or as part of a craft cocktail. I’m excited to introduce to the world to a better rum.”
The Caribbean island of Trinidad’s warm and sultry climate makes it the ideal location to produce 7 Sirens. An extremely controlled production process and the highest quality ingredients are key in creating 7 Sirens distinctively smooth flavor. It is made with Trinidad grown Red Sugar Cane that is peeled and pressed to create molasses. The proper sugar content ensures the flavor prior to adding yeast for fermentation. The mixture is placed in column stills for distillation, and finally in American white oak barrels for a two year aging process. Trinidad’s humidity allows for a unique expansion of the barrels and extracts flavor from the wood. 7 Sirens white oak barrels soften its exceptional flavor and allow the other characteristics to shine.
When sipping 7 Sirens, the palate experiences notes of fresh molasses, fruits such as peaches, pineapple, grapefruit and sweet sugar cane, with a finish distinguished by the fragrance of vanilla bean.
Already, 7 Sirens is available at Portland’s premier craft cocktail bars such as Tear Drop, Clyde Common, Imperial, Departure Restaurant + Lounge and the Rum Club. To find 7 Sirens please visit: 7sirens.com or email firstname.lastname@example.org.
ABOUT 7 SIRENS WHITE RUM
7 Sirens White Rum is a contemporary approach to rum’s rich heritage, and distinctly developed with craft mixology in mind. It brings a new quality and elegance to the spirits category. Made with the best quality ingredients and aged for two years in white oak barrels, 7 Sirens is better rum. For more information visit 7sirens.com, on Twitter @7sirensrum or on Facebook at facebook/7Sirens.