Louisiana Spirits, producer’s of Bayou Rum, announced their partnership with SPI Group, the Parent Company of Stoli Group USA. The multi-year agreement is for national, and eventually international distribution,
The deal begins January 1, 2016, and will allow Stoli Group USA to be the exclusive national distributor of Louisiana-based Bayou Rum line with international distribution to follow.
“Stoli Group USA is proud to partner with Bayou Rum and is looking forward to bringing the vision of its founders and shareholders to life in the U.S.” – Patrick Piana, President and CEO, Stoli Group USA.
Bayou Rum is the first spirits addition to the Stoli Group USA portfolio of premium brands, which includes Stoli Vodka brand and elit by Stolichnaya. The Bayou Rum family consists of four offerings: Bayou Select Rum, Bayou Silver, Bayou Spiced, and Bayou Satsuma Rum Liqueur.
“Our rum is handcrafted from Louisiana sugarcane and distilled and bottled at the largest private rum distillery in the U.S. The opportunity to partner with a powerful, brand-focused organization like Stoli Group USA will help us achieve our long term vision of establishing Bayou Rum as the leading American Rum on the market.” – Trey Litel, co-founder and President, Louisiana Spirits, LLC.