Mystic, CT (January 5, 2018) – The Real McCoy announced today that Constellation Brands acquired a minority stake in the copper pot distilled, American bourbon barrel aged rum. Constellation will also handle distribution for the brand throughout the United States, and provide assistance with marketing and operations. The Real McCoy will continue to be managed by CEO, Bailey Pryor, and all distribution partners outside the United States will remain the same. “We are excited about working with Constellation Brands because they clearly understand the marketplace and know how to build brands from the ground up, while maintaining product integrity,” said Bailey Pryor, a six time Emmy award-winning documentary producer who was inspired to start The Real McCoy rum while producing a film about rum runner Bill McCoy for PBS.
“With Constellation’s investment and strategic counsel, we look forward to fully achieving our vision of expanding The Real McCoy’s reach throughout the United States,” said Master Distiller, Richard Seale.
All senior executive positions in the company remain the same with CMO, Jennifer Pryor, COO, John Esposito and CFO, Walter Brunner remaining in their roles. Vice Presidents Mac Jones, Abbi Miller and Linda Lofstrom also remain in place with greater focus on key account management and expansion into new states.“This doesn’t change who we are or how we go to market. The collaboration with Constellation allows us to reach new consumers, expand distribution and grow brand awareness, all while maintaining the integrity of what The Real McCoy is all about,” said COO, John Esposito.“We look forward to working with Bailey, Jennifer, Richard, John and The Real McCoy team,” said Constellation Brands’ Executive Vice President and Chief Operating Officer Bill Newlands. “The spirits category represents a significant growth opportunity for Constellation, and continued investments in artisan brands like The Real McCoy are part of our overall Total Beverage Alcohol strategy.”